Marketing The Founding Fathers In Modern Culture

Apr 5, 2016

There's a public lecture taking place tonight on Penn State's New Kensington campus with a rather unusual title; "Muscle Cars, Lattes and Rooftop Grilling: How We Sell the Founders and Why It Matters." We'll talk with the speaker, Bowling Green University professor Andy Schocket. He says: "For a long time, we have slapped the names and images of the founders on products and services from life insurance to beer to plumbing. What is fairly new is how these recent advertisements, like so many facets of our lives, have become politicized."    

More Essential Pittsburgh segments can be heard here.