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Coca-Cola's marketing efforts during the weekend's heatwave in Pittsburgh backfired when the company mistakenly used a map of Philadelphia in a post on…
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After seven years, the Pittsburgh Penguins have a chance to hoist the Stanley Cup for the fourth time in franchise history. While the Penguins’ Stanley…
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After seven years, the Pittsburgh Penguins have a chance to hoist the Stanley Cup for the fourth time in franchise history. While the Penguins’ Stanley…
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When it comes to ticket sales for sporting events and concerts everyone wants a piece of the action. So who can afford to attend events when your only…
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When it comes to ticket sales for sporting events and concerts everyone wants a piece of the action. So who can afford to attend events when your only…
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This Sunday, many Americans will huddle around their televisions with friends and family to watch some of the best advertisements the industry can create.…
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This Sunday, many Americans will huddle around their televisions with friends and family to watch some of the best advertisements the industry can create.…
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According to the last United States census the number of people who identify as a mix of races grew by a larger percentage than people who reported a…
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According to the last United States census the number of people who identify as a mix of races grew by a larger percentage than people who reported a…
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This year a 30-second Super Bowl spot sells for $4.5 million dollars. With so much money on the line, which advertising strategies are the most effective?…