Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

The New Price Point? 'Free'

Journalist Chris Anderson believes that businesses can profit by giving their material away on the Internet. His new book Free: The Future of a Radical Price explains how "free" can become a marketing technique, helping businesses gain credibility in an economy that increasingly values reputation.

The editor-in-chief of Wired magazine, Anderson is the author of The Long Tail. Previously, he was U.S. business editor at The Economist.

Copyright 2023 Fresh Air. To see more, visit Fresh Air.