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Marcellus Ad Blitz

Pennsylvania res­i­dents may know Range Resources from news reports, but it is just as likely that they have learned about the company through its radio and tele­vi­sion ad campaigns that fea­ture per­sonal, first-hand accounts of people who have ben­e­fited from gas drilling.

Two years ago, Mar­cel­lus Shale and fracking were novel terms to Pennsylvanians. Now they are nearly house­hold words. And the words are being used more and more on electronic, print and billboard advertisements.

And both sides are using the ads. Craig and Julie Saut­ner of Susque­hanna County have not been able to drink their water for three years. State regulators agreed that drilling by Cabot Oil and Gas was at fault. The Saut­ners decided to launch their own ad cam­paign, pay­ing for an anti-gas drilling billboard in Susque­hanna County.

Read more about this story and hear an audio version as well at our partner site, StateImpact Pennsylvania.