The Austin 100: Hook
Hometown: Riverside, California
Why We're Excited: Rapper Hook named herself after her own aptitude for writing catchy choruses, but she's the farthest thing from a source of mindless earworms. If anything, the combative raps on Crashed My Car bark and crackle so discordantly, you don't really find yourself nodding along so much as clenching your teeth approvingly.
Listen to Hook's "Yes Man"
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