These topics air Friday January 30, 2015 at noon and 8pm on 90.5 WESA. Join the conversation LIVE between 12pm & 1 pm weekdays at 412-246-2002.
Super Bowl Sunday
In case you haven’t heard, the Super Bowl will be played this Sunday. While area football fans may have little interest in a game that doesn’t feature the Steelers our guest, Ron Dick, associate professor of sports marketing at Duquesne University, offers some reasons for tuning in to the big game.
Super Bowl Commercials
This year a 30-second Super Bowl spot sells for $4.5 million dollars. With so much money on the line, which advertising strategies are the most effective? How are advertisers changing tactics to get people's attention? And who are they targeting? We'll discuss this with Bob Gilbert, Associate Professor of Marketing at the University of Pittsburgh's Katz School of Business.
Deflategate
Did the New England Patriots make it to the Super Bowl by taking air out of footballs in the AFC Championship game? Are NFL executives dragging out the investigation to avoid having anything come out during Super Bowl week? Have the Steelers ever cheated? We'll put these questions and more to Pittsburgh Post-Gazette sportswriter emeritus Bob Dvorchak.
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