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Marketing To A Multicultural Populace

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Börkur Sigurbjörnsson
/
flickr

According to the last United States census the number of people who identify as a mix of races grew by a larger percentage than people who reported a single race. This impacts our society on a number of levels. These changing demographics have not been lost on businesses recognizing the need for their products to appeal to multicultural consumers. Joining us for a look at what a multicultural approach means for the future of business is Vanitha Swaminathan, Professor of Business Administration at University of Pittsburgh’s Katz Graduate School of Business.

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