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Why Concerts Might Be Sold Out Before They Even Go On Sale

Niven Sabherwal
90.5 WESA
Duquesne University sports marketing professor Ron Dick examines why online ticket sales spike dramatically almost immediately after they're made available.

When it comes to ticket sales for sporting events and concerts everyone wants a piece of the action. So who can afford to attend events when your only option is to purchase a ticket from a scalper at an astronomically high price? We’ll pose that question to Ron Dick, associate professor of sports marketing at Duquesne University.

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