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Not Upset With The Upset: Dick's Stock Is Up Following Big Eagles Gear Rush

dicks_sporting_goods_store.jpg
Scott Dalton
/
AP

Fly, Dick's Sporting Goods, fly.

The unlikely win for the Philadelphia Eagles over the New England Patriots in Sunday's Super Bowl LII match up could be a windfall for the sporting goods retailer, despite a headquarters squarely placed in Steeler Nation.

The same sales bump took place after the Chicago Cubs won their first World Series in more than a century.

Analysts with J.P. Morgan wrote Wednesday, "From a similarities perspective, both the Cubs and Eagles have rabid fans that have been starved for a championship for decades."

Shares of Dick's Sporting Goods Inc. rose more than 3 percent to $31.72 in Wednesday afternoon trading, peaking at the company's second largest gain of the year.