Measuring the Power of the PA Millennial Boom
This year, the Millennial generation will eclipse the Baby Boomers as the nation’s largest living generation, totaling 75.3 million, according to U.S. Census data.
For our purposes, the Millennials are that broad group born between 1981 and 1997, making them between the ages of 18 and 34 in 2015, as defined by the Pew Research Center.
In Pennsylvania, there are more than 2.8 million of them. More than half a million of them are concentrated in Pennsylvania’s two largest cities, with more than 450,000 living in Philadelphia and more than 100,000 in Pittsburgh.
There is tremendous power in these numbers. The decisions Millennials make will have huge social, economic and political consequences. They are the current generation who are or will become leaders, parents, workers. What they buy, what they think, what they do will have an impact on everyone else.