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Alcoa's Out & Nike's In As Dow Industrials Gets A Facelift

The Nike "swoosh" on a store in Orlando, Fla.
Getty Images
The Nike "swoosh" on a store in Orlando, Fla.

There aren't many better signs of how much the U.S. economy has changed in recent decades or how some companies are faring than this news:

Alcoa, Hewlett-Packard and Bank of America are being dropped from the Dow Jones Industrial Average in favor of Nike, Visa and Goldman Sachs.

The changes take effect when trading opens on Sept. 23.

According to The Wall Street Journal, "the Dow move is the biggest since April 2004, when American International Group Inc., Pfizer Inc. and Verizon Communications Inc. replaced AT&T Corp., Eastman Kodak Co. and International Paper Co."

Officially, MarketWatch writes, S&P Dow Jones Indices says that "the index changes were prompted by the low stock price of the three companies slated for removal and the index committee's desire to diversify the sector and industry group representation of the index."

Forbes, though, adds that:

"The move underscores the outlook for the newly added companies — and the ones forced out. For example, Goldman wasn't as badly damaged by the recession as BofA, which has spent years disentangling itself from its disastrous of Countrywide Financial. And while H-P once represented the height of American innovation, the decreasing importance of the PC has made it more of an afterthought. At the same time, Nike has grown to become not only the largest sporting goods manufacturer but an icon of fast-paced innovation in its own right."

With the changes, the 30 stocks in the Dow Jones industrial index will be:

-- 3M

-- American Express

-- AT&T

-- Boeing

-- Caterpillar

-- Chevron

-- Cisco Systems

-- Coca-Cola

-- E.I. du Pont

-- Exxon Mobil

-- General Electric

-- Goldman Sachs

-- Home Depot

-- Intel

-- IBM

-- Johnson & Johnson

-- JPMorgan Chase

-- McDonald's

-- Merck

-- Microsoft

-- Nike

-- Pfizer

-- Procter & Gamble

-- Travelers

-- United Technologies

-- UnitedHealth

-- Verizon

-- Visa

-- Wal-Mart

-- Walt Disney

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Mark Memmott is NPR's supervising senior editor for Standards & Practices. In that role, he's a resource for NPR's journalists – helping them raise the right questions as they do their work and uphold the organization's standards.
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