Alina Selyukh

Alina Selyukh is a business correspondent at NPR, where she follows the path of the retail and tech industries, tracking how America's biggest companies are influencing the way we spend our time, money, and energy.

Before joining NPR in October 2015, Selyukh spent five years at Reuters, where she covered tech, telecom and cybersecurity policy, campaign finance during the 2012 election cycle, health care policy and the Food and Drug Administration, and a bit of financial markets and IPOs.

Selyukh began her career in journalism at age 13, freelancing for a local television station and several newspapers in her home town of Samara in Russia. She has since reported for CNN in Moscow, ABC News in Nebraska, and NationalJournal.com in Washington, D.C. At her alma mater, Selyukh also helped in the production of a documentary for NET Television, Nebraska's PBS station.

She received a bachelor's degree in broadcasting, news-editorial and political science from the University of Nebraska-Lincoln.

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Think about the last time you went to the supermarket. You probably spent no more than a few seconds choosing from all the different brands of toothpaste, frozen peas or oatmeal.

Those few seconds used to be the holy grail for brands, the moment you would get hooked forever on that Tide detergent or Heinz ketchup — an event referred to as "the first moment of truth." But lately, the moment of truth has moved to the Internet. What's more, ripples from the 2008 recession have changed us as shoppers.

More and more people have started saying: "I'm not a brand person."

The Grinch might as well get in line behind millennials.

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And now a look at the year in big tech in this week's All Tech Considered.

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More than 1 in 10 U.S. workers' work is in retail. That's not counting hundreds of thousands more who sort and pack orders in retail warehouses, answer retail customer service calls, deliver retail packages — or otherwise work for the benefit of the American shopper and the retail companies.

Is your job associated with shopping or warehousing? NPR plans to explore the shifting retail workforce in an upcoming series and we want to hear from you.

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By the time someone clicks "buy" on Amazon, Jenny Freshwater's team has probably expected it.

Freshwater is a software director in Amazon's Supply Chain Optimization Technologies group. Her team forecasts demand for everything sold by Amazon worldwide.

This task, into which NPR got exclusive insight, underlies the entire Amazon retail operation. And it's central to Amazon's wooing of some 100 million people who shell out up to $119 a year for a Prime subscription, which guarantees two-day shipping.

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Since its creation in 1994, Amazon has grown far beyond books. It has become almost synonymous with online shopping, while building a large physical footprint of warehouses and stores, a workforce of more than 600,000 people and a cloud business used extensively by the U.S. government, among others.

Updated at 2:07 p.m. ET on Wednesday

Amazon's HQ2 is getting divided by two.

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Amazon's second headquarters will be split between two locations, according to two people with knowledge of the discussions. The plan would bring up to 50,000 jobs, split between the two cities. The average salary has been promised to pay more than $100,000 annually over the next 10 to 15 years.

Amazon is still in the final stages of negotiations, the sources say, but Crystal City in Arlington, Va., is expected to pick up one-half of the deal, the people told NPR. Crystal City is a suburb of Washington, D.C.

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Sears has filed for bankruptcy. The company, which also owns Kmart, hopes to keep the lights on through the holidays and reorganize. It's a new low for a retailer that shaped the country's shopping culture. NPR's Alina Selyukh has this look back.

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Updated at 5:18 p.m. ET

Officials from 14 states' top legal offices and the Justice Department have begun a coordinated conversation about ways to keep tabs on — and potentially rein in — the fast-growing tech giants.

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Google has warned some senators and Senate aides that their personal Google accounts have been targets of attempted hacks backed by foreign governments, the company confirmed on Thursday.

Sen. Ron Wyden, D-Ore., wrote to Senate leaders on Wednesday that his office has discovered a number of senators and Senate staff members were warned by a major technology company "that their personal email accounts were targeted by foreign government hackers."

California's top lawyer is calling on the Department of Justice to invite Democratic as well as Republican attorneys general to an upcoming meeting on alleged bias against conservative views on social media.

Amazon's stock value briefly topped $1 trillion on Tuesday, a little over a month after Apple crossed the same milestone.

The tech and retail behemoth, founded as an online bookstore by CEO Jeff Bezos in 1994, has been consistently profitable only since 2015. In fact, Amazon profits have averaged $2 billion in each of the first two quarters of this year.

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Time now for ALL TECH CONSIDERED.

(SOUNDBITE OF ULRICH SCHNAUSS' "NOTHING HAPPENS IN JUNE")

Updated at 9:45 p.m. ET

Facebook has taken down 652 accounts, pages and groups that originated in Iran. The accounts were used for political disinformation and targeted at users in the Middle East, Latin America, the UK and the U.S., according to Facebook.

Seven-year-old Aviana Conyers bounces around the bustling back-to-school aisles of a Walmart Supercenter. She grabs her second-grade supply list from her mother, Andrea.

"Mama, do you have any pencils in your bag?" Aviana asks, eager to cross off items on the list.

Apple became the first private-sector company in history to be worth $1 trillion, after its share price reached an all-time high above $207 on Thursday.

The share price jumped by more than 8 percent this week after Apple reported impressive quarterly earnings on Tuesday, driven largely by strong sales for high-priced iPhones. In a call with investors, CEO Tim Cook also touted growth in other areas such as smart home products, wearable and services like the App Store and Apple Pay.

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My father parks the car and gestures toward the ground-level window of a squat red-brick apartment building, pocked with jutted-out balconies.

"This was my room," he says. "Mom would send me off to do homework, but I'd go quietly to the window — hop! — and off to the stadium."

As in: a few leaps to cross the street, jump the fence and there you are.

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