Not Upset With The Upset: Dick's Stock Is Up Following Big Eagles Gear Rush

Feb 7, 2018

Fly, Dick's Sporting Goods, fly.

The unlikely win for the Philadelphia Eagles over the New England Patriots in Sunday's Super Bowl LII match up could be a windfall for the sporting goods retailer, despite a headquarters squarely placed in Steeler Nation.

The same sales bump took place after the Chicago Cubs won their first World Series in more than a century.

Analysts with J.P. Morgan wrote Wednesday, "From a similarities perspective, both the Cubs and Eagles have rabid fans that have been starved for a championship for decades."

Shares of Dick's Sporting Goods Inc. rose more than 3 percent to $31.72 in Wednesday afternoon trading, peaking at the company's second largest gain of the year.