Small Turkeys Are In Demand As Americans Downsize At Thanksgiving

Nov 21, 2020
Originally published on November 21, 2020 7:56 am

Rachel and Joe Shenk raise turkeys on a small farm in Newport, N.C. The turkeys are a traditional commercial breed known as Broad Breasted Whites that they raise just for Thanksgiving.

"They're not very smart, but they make up for that by being really friendly and interesting," Joe said. The birds are a favorite of the Shenk family, and they respond specifically to Joe's gobble calls, echoing them back to him.

The couple will harvest the birds the weekend before Thanksgiving, but for weeks now, they've been fielding orders.

"We probably have about 10 people that have asked like, 'I want the smallest turkey you have,' " Rachel said. They raised approximately 70 turkeys this year.

As pandemic restrictions tighten across the U.S., many families are changing the way they're setting the table for Thanksgiving. That means everything from the size of the gathering to the size of the turkey might look different this year.

Rachel Shenk, right, and her 3-year-old son, Mason Shenk, step into the turkey enclosure on their family farm in Newport, N.C. Rachel and her husband Joe Shenk started their farm in 2017 with a desire to create a life that allowed them to focus on working together as a family. They now farm turkeys, chickens, and pigs.
Madeline Gray for NPR

Tonya Nash can count on one hand the number of family Thanksgivings she's missed. She lives in Atlanta with her husband, Jamie, and two sons. But every year, they pile into the car and make the 12-hour drive to Houston to celebrate with her husband's large, extended family.

That big family is the reason they're staying home this November. Her youngest son was recently diagnosed with a severe form of epilepsy that puts him at high risk for complications from COVID-19.

A lot of things will be different about their family celebration this year. Nash is determined to have turkey, even if she's the only one eating it. Her husband and sons aren't big fans.

"You have to have turkey on Thanksgiving," said Nash, so she got a small turkey breast — a far cry from the nearly 20-lb turkey they might have in Houston.

Celebrating with just immediate family

She's not the only one downsizing.

Butterball, the company that produces Butterball turkeys, surveyed about 1,000 adults in September. They found that 30% plan to celebrate with just their immediate family. Kyle Lock, the senior director of marketing for Butterball, said that's about twice as many as in a typical year.

Broad Breasted White turkeys roam their open-air enclosure on the Shenk Family Farm in Newport, N.C. This year all of the approximately 70 turkeys, which will be 14-16 lbs once they are processed, have been reserved for Thanksgiving.
Madeline Gray for NPR

Butterball's Turkey Talkline is already up and running. The hotline is staffed by trained experts to help answer any and all turkey-related questions people might have during the holiday season.

Like many Americans, Butterball experts Roni McDaniel and her daughter, Coren Hayes, are taking calls from their home office and kitchen table instead of the usual call center. They're noticing a difference in what people are asking about.

"You know, oddly enough, they are looking for smaller turkeys," McDaniel said. They have also noticed an uptick in callers saying it's their first time cooking for Thanksgiving.

McDaniel and Hayes are used to working with newbies. Hayes remembers one particularly frazzled caller who only realized he had bought a chicken instead of a turkey on Thanksgiving Day.

"He seemed very sincere, 'How do I cook this and make it seem like a turkey to my guests because I really don't want to mess this up?' " Hayes said. Along with her standard food safety tips like making sure the bird is up to temperature, she also advised the man to come clean with the guests.

Challenging for farmers to make the adjustment

Joe Shenk holds a turkey for his son, Mason, to pet in the open-air enclosure on their farm. "They're not very smart, but they make up for that by being really friendly and interesting," Shenk said about the turkeys.
Madeline Gray for NPR

While the Butterball Turkey Talkline can answer all types of questions, including how to cook a smaller bird, it doesn't quite offer the solution for farmers, many of whom are finding it challenging to make the adjustment to a trimmer turkey.

"These are in the pipeline for a long time. It's not something we can just turn on and turn off," said Ron Joyce, president of Joyce Farms in Winston-Salem, N.C.

Joyce raises Heritage turkeys, a type of domestic turkey that has historic lineage. He said they committed to raising a specific number of turkeys and their expected size almost a year in advance. His company is also used to selling to chefs at restaurants who often want extra large turkeys.

"There was no crystal ball to tell us that basically 95% of our customer base would be shut down this year," said Joyce.

Improve sales for the holidays

Instead, he said the company pivoted away from restaurants and seized another opportunity.

"What happened is during the panic, in the rush to buy meat and poultry in the grocery stores, a lot of the grocery store shelves were bare for a while, so we increased our direct to consumer," Joyce said.

The average local household has helped them improve sales for the holidays.

Rachel and Joe Shenk are doing well this holiday season. They're sold out for turkeys this year, which didn't even happen last year. And for those customers who requested a smaller bird, the Shenks are helping them get creative.

"I have to go back and be like, 'Well, would you be OK with a half turkey?' " Rachel said.

She's found most of her customers are content with that even though anything less than a whole turkey is not what most people picture on their Thanksgiving table.

It's certainly not the weirdest thing about 2020.

Copyright 2020 NPR. To see more, visit https://www.npr.org.

SCOTT SIMON, HOST:

People are adjusting their Thanksgiving plans, staying away from large gatherings and, as it turns out, large turkeys. You may pause here to insert a joke about BJ Leiderman, who writes our theme music. NPR's Emma Peaslee has the story.

EMMA PEASLEE, BYLINE: Tonya Nash can count on one hand the number of family Thanksgivings she's missed.

TONYA NASH: We drive from Georgia to Texas every year. It's a family tradition that actually started before my boys were even born.

PEASLEE: She lives in Atlanta with her husband and two sons, but they look forward to celebrating with his family in Houston.

NASH: It can be 20 to 30 people.

PEASLEE: But that big family is part of the reason they're staying home. Her youngest son is high-risk for COVID-19. So while a lot of things will be different this year, Nash is determined to have one thing be the same.

NASH: I'm the only one in my family that likes turkey, so I just got a very small turkey. And I'm going to get a ham 'cause everyone in the family typically eats that a little bit better.

PEASLEE: It's different than the nearly 20-pound turkey they might have in Houston. But even if she's the only one eating it, Nash is adamant.

NASH: You have to have turkey.

PEASLEE: She's not alone. Butterball surveyed about a thousand adults in September. They found that 30% plan to celebrate with just their immediate family. That's twice as many compared to most years.

RONI MCDANIEL: Hi. This is Butterball Turkey Talk Line. How can I help you?

PEASLEE: Roni McDaniel and her daughter, Coren Hayes, are Butterball experts. They've been fielding questions about Thanksgiving for weeks. And they're noticing a difference in what people are asking.

MCDANIEL: You know, oddly enough, they are looking for smaller turkeys. What about you, Miss?

COREN HAYES: They are looking for smaller turkeys. And I'm getting more questions about availability in general. Where can I find a turkey? Where can I go?

PEASLEE: Questions like that might indicate another trend - first-time hosts. McDaniel and Hayes are used to working with newbies, including one caller who accidentally bought a chicken instead of a turkey.

HAYES: And he seemed very sincere. How do I, you know, cook this and make it seem like a turkey to my guests because I really don't want to mess this up?

PEASLEE: Hayes told that caller to just come clean with the guests.

While the Butterball Talk Line can answer the question of how to cook a smaller bird, it's not as easy for farmers to make the adjustment.

(SOUNDBITE OF TURKEYS GOBBLING)

PEASLEE: Rachel and Joe Shenk raise turkeys on a small farm in Newport, N.C.

RACHEL SHENK: Sometimes, once you get them going, they just keep, like, (imitating turkeys gobbling).

(SOUNDBITE OF TURKEYS GOBBLING)

PEASLEE: They're hearing a similar refrain from their customers.

SHENK: I want the smallest turkey you have.

PEASLEE: But for the Shenks and other turkey farmers, once the turkeys are hatched, there's not much they can do because a smaller turkey isn't just a turkey on a diet. It's a turkey born on a completely different date. And that's a decision they would have had to make months ago, long before people were canceling their plans because of a surge in coronavirus cases. So the Shenks are helping their customers get creative.

SHENK: And so then I have to go back and be like, well, would you be OK with a half-turkey?

PEASLEE: And it turns out they are, because while half a turkey isn't exactly Instagram-worthy, it's certainly not the weirdest thing about 2020.

Emma Peaslee, NPR News, Newport, N.C.

(SOUNDBITE OF THE DURUTTI COLUMN'S "CONDUCT")

SIMON: I will not gobble. Transcript provided by NPR, Copyright NPR.

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