In case you haven’t heard, the Super Bowl will be played this Sunday.
While area football fans may have little interest in a game that doesn’t feature the Steelers our guest, Ronald Dick, associate professor of sports marketing at Duquesne University, offers some reasons for tuning in to the big game.
According to Dick, viewers often tune in for reasons other than the actual game.
"There are people out there," he says, "casual fans who actually watch for the commercials."
He calls Super Bowl Sunday an unofficial holiday, comparing it to St. Patrick's Day or New Year's Eve.
"It's become a social event," says Dick. "I think it's a gathering of family and friends fulfilling the social need of being together."
