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Reading Between the Lines of Political Messaging

As campaign season shifts into high gear, Pennsylvania voters are being inundated with political messaging. From television commercials to social media to live debates... it can be hard to find the truth behind messages so carefully crafted to win hearts and minds... and ultimately votes. 

Jerry Shuster teaches Political Communication at the University of Pittsburgh. He talks about the strategy and the psychology behind political messaging.

Watch some of the positive and negative campaign ads from this year's Gubernatorial candidates

Governor Tom Corbett's ad against Tom Wolf

Tom Wolf's Reaction to Corbett

A Positive Commercial for Tom Corbett

A Positive Commercial for Tom Wolf

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