As campaign season shifts into high gear, Pennsylvania voters are being inundated with political messaging. From television commercials to social media to live debates... it can be hard to find the truth behind messages so carefully crafted to win hearts and minds... and ultimately votes.
Jerry Shuster teaches Political Communication at the University of Pittsburgh. He talks about the strategy and the psychology behind political messaging.
Watch some of the positive and negative campaign ads from this year's Gubernatorial candidates
Governor Tom Corbett's ad against Tom Wolf
http://youtu.be/r1mhoDpYAw0
Tom Wolf's Reaction to Corbett
http://youtu.be/PsW2uffFaIo
A Positive Commercial for Tom Corbett
http://youtu.be/SDykf5LXE5U?list=UUxhcmWo0htoUlZy_C8u5shQ
A Positive Commercial for Tom Wolf
http://youtu.be/Eh4cdyCWZL8
