According to the last United States census the number of people who identify as a mix of races grew by a larger percentage than people who reported a single race. This impacts our society on a number of levels. These changing demographics have not been lost on businesses recognizing the need for their products to appeal to multicultural consumers. Joining us for a look at what a multicultural approach means for the future of business is Vanitha Swaminathan, Professor of Business Administration at University of Pittsburgh’s Katz Graduate School of Business.
More Essential Pittsburgh segments can be heard here.
