Plastic pollution is all around us—from grocery bags blowing down the street to the islands of plastic floating in the oceans. But Bart Bleijerveld, an industrial designer from the Netherlands, sees plastic a little differently. He says it’s a really useful—even beautiful—material. We’re just using it the wrong way.
“It is designed to last for a really, really long time, while everybody’s using it as a disposable,” Bleijerveld says.