Small Business Saturday

Joey Kennedy / Handmade Arcade

The National Retail Federation reports holiday sales this season will grow between 3.8 and 4.2 percent. That’s up slightly compared to average holiday sales increases of about 3.7 percent over the previous five years. 

Brett VA / Flickr

Hundreds of independent Pittsburgh businesses will participate in this year’s Small Business Saturday initiative. Created by American Express in 2010, the day seeks to draw attention to the importance of shopping at locally-owned stores during the holiday season and all year long.

David Haines / Flickr

Black Friday sales are down and Cyber Monday sales continue to increase. So, what is the biggest shopping day of the year? And what is trending in Pittsburgh?

We'll talk with Duquesne University marketing professor Audrey Guskey about the ways that times are changing for retailers. 

Local business owners have high hopes heading into Small Business Saturday.

Across Pittsburgh, hundreds of locally owned restaurants and retailers are offering specials, events and giveaways the day after Black Friday to drive up sales as part of a movement launched by American Express in 2010 to get holiday shoppers out of the malls and into the mom and pop shops.

Audrey Guskey, an associate professor of marketing at Duquesne University, said the movement has gotten a lot of attention so far this year.