© 2024 90.5 WESA

Donate

Play Live Radio

Next Up:

0:00

0:00

0:00 0:00

Available On Air Stations

Facebook, Pandora Court Drug Companies To Use Targeted Ads

NPR

Published September 27, 2017 at 1:33 PM EDT

Traders on the floor of the New York Stock Exchange walk over insignia for Pandora Media Inc., the online-radio company, on its first day of trading as a public company on June 15, 2011 in New York City. (Spencer Platt/Getty Images)

The pharmaceutical industry has long used targeted ads on television and in magazines to encourage certain populations to use their medicines. Now drug companies, with the help of Facebook and Pandora, are buying ads to target specific individuals.

STAT business reporter Rebecca Robbins (@rebeccadrobbins) tells Here & Now’s Robin Young how these precision drug ads work.

Copyright 2021 NPR. To see more, visit https://www.npr.org.

Ilana Glazer appreciates how becoming a parent forced them to draw some lines

Rachel Martin

Ilana Glazer is grateful for the limits of parenthood. On Wild Card this week, Glazer opens up about how parenthood has allowed them to draw boundaries and why they increasingly love their alone time.
Trump appoints foreign policy adviser Richard Grenell as special missions envoy

The Associated Press

President-elect Donald Trump announced Saturday that he's picked longtime foreign policy adviser Richard Grenell to serve as an envoy for special missions, dealing with tough foreign policy decisions.
Storms across US bring heavy snow, dangerous ice and a tornado in California

The Associated Press

Inclement weather plagued areas of the U.S. in the first half of the weekend, with dangerous conditions including a major ice storm in Midwest states and unsual tornado activity in Central California.

Load More