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Fitness Means Business


From Zumba to yoga to gym memberships, fitness is big business. This week business contributor Rebecca Harris offers her take on some of the latest trends in the business of fitness.

Harris says one of the new ways of working out is treadmill studio running that features intensity training. Another trend is the rise of fitness streaming technologies, which are a popular choice for people who want to work out at home but still have the feel of a “social” experience. Crossfit remains very popular too, Harris says.

Of course, as a business, fitness means more than just the workout itself. Harris explains that in the apparel industry, the category of “athleisure” is becoming a major trend in which fashion and fitness are combined. Also big are fitness trackers and apps -- a major electronic market for fitness.

Locally, Harris points to things like CityFit, Fittsburgh, and free community yoga classes at the Winter Garden at PPG place as cases of the fitness business here at home.

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