Former Good Morning America co-host Joan Lunden is the latest celebrity to go public with her diagnosis of breast cancer.
This comes at the start of National Breast Cancer Awareness month. In this week’s business segment contributor Rebecca Harris turns her attention to the business of pink.
Harris explains that National Breast Cancer Awareness Monthwas organized to increase awareness of the disease and and raise funds for research.
The Pink Ribbon was introduced by the Susan G. Komen Foundation, and then it became adopted by many other organizations and companies. Harris also talks about a term called, “pink washing” and what that means in the business of breast cancer today.
