vertical farming

Courtesy of Fifth Season

Fifth Season, founded as RoBotany in 2016, is expanding its vertical farming business and branching out from Pittsburgh into nearby Braddock.

The company launched through Carnegie Mellon University’s Swartz Center for Entrepreneurship, a business and robotics incubator. Co-founder and CEO Austin Webb said the company uses robotics and artificial intelligence technology to grow leafy greens and herbs all year round.

Margaret Sun / 90.5 WESA

Pure Sky Farms CEO Austin Webb wore a black apron over his dress shirt as he served samples to costumers at the grand opening of the new Whole Foods Market in Upper St. Clair in January.

“This is micro and petite arugula that we have right here, covered in olive oil and lava salt,” he told a customer. “Then we have cilantro with a tortilla chip.”

The customer opted for the arugula, which Webb explained was harvested that very morning.