Shifting Strategies Mark Fight for Latino Vote

By Jennifer Ludden

Published September 11, 2004 at 12:00 AM EDT

Bush and Kerry campaign ads geared to appeal to Spanish-speaking voters.

The Latino vote was seen as a key to President Bush's successful 2000 campaign. This year, Democrats are working harder to court Florida Hispanics, while the president has dropped one-on-one interviews in Spanish for ads in Spanish-language media outlets. Hear NPR's Jennifer Ludden and Jorge Ramos, news anchor for Univision.

Jennifer Ludden

Jennifer Ludden helps edit energy and environment stories for NPR's National Desk, working with NPR staffers and a team of public radio reporters across the country. They track the shift to clean energy, state and federal policy moves, and how people and communities are coping with the mounting impacts of climate change.

See stories by Jennifer Ludden

What exactly is driving the conspiracy theories about Sean 'Diddy' Combs?

Sidney Madden

A growing list of lawsuits, shadowy figures, a splintered media environment and prejudice towards hip-hop make Diddy's downfall the "perfect storm."
Billie Eilish: Tiny Desk Concert

Anamaria Artemisa Sayre

The pop star effortlessly illustrates in her music what it means to love and lose simultaneously.
FAA chief Mike Whitaker announces that he will step down in January

Joel Rose

Mike Whitaker says he will step down as head of the Federal Aviation Administration on Jan. 20. It's not unusual for FAA administrators to resign at the change of administration, though some have stayed longer.