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The Austin 100: Nilüfer Yanya

Molly Daniels
/
Courtesy of the artist

Hometown: London, England

Genre: Rock / Pop

Why We're Excited: Nilüfer Yanya got her start as an R&B singer, but she's more recently morphed into a sparer and more pop-minded sound. Her breakthrough single, "Baby Luv," pairs her smoky voice with a hook that isn't repetitious so much as hypnotically alluring.

SXSW Schedule:

  • March 13: KCRW Showcase at Elysium (705 Red River St.)
  • March 15: Latitude 30 (512 San Jacinto Blvd.)
  • March 15: Cedar Street Courtyard (208 W. 4th St.)
  • Copyright 2022 NPR. To see more, visit https://www.npr.org.

    Stephen Thompson is a writer, editor and reviewer for NPR Music, where he speaks into any microphone that will have him and appears as a frequent panelist on All Songs Considered. Since 2010, Thompson has been a fixture on the NPR roundtable podcast Pop Culture Happy Hour, which he created and developed with NPR correspondent Linda Holmes. In 2008, he and Bob Boilen created the NPR Music video series Tiny Desk Concerts, in which musicians perform at Boilen's desk. (To be more specific, Thompson had the idea, which took seconds, while Boilen created the series, which took years. Thompson will insist upon equal billing until the day he dies.)