It’s the job of Mike Moser, executive director of the Wyoming State Liquor Association, to know what people are drinking these days.
“In my father’s era, or my grandfather’s era, they started with a Schlitz in their hand and a bottle of Ten High whiskey. And they died with it in their hand,” Moser said. “That’s all they drank.”
Moser said younger generations might have favorite brands, but they also want to try out new things.
“Where the real drop is in premium beer categories — Budweiser, Coors, et cetera — they’ve been down, every year, for a while,” he explained.