The Pittsburgh Downtown Partnership and other groups are trying to scare pedestrians straight off their cellphones.
The new "Look Alive" safety campaign features actors dressed as the Grim Reaper and zombies who will tell people to look up from their cellphones if they're seen walking and texting. A special computer program will also be used to flash safety messages to cellphone users who are on certain web browsers while they walk.
The program rolled out Tuesday also involves the Port Authority of Allegheny County, the county's health department and Bike Pittsburgh.
The groups say they're trying to cut down on accidents involving vehicles and bikes who strike — or are run into by — pedestrians whose noses are buried in their cellphones.