Play Live Radio
Next Up:
0:00
0:00
Available On Air Stations

From B-Boys To Billions, A Brief History Of Hip-Hop As Business

Apple is expected to buy Beats Electronics for more than three billion dollars, meaning Beats co-founder Dr. Dre would be close to becoming the first hip-hop billionaire. Professor Travis Gosa, who teaches hip-hop culture at Cornell, comments on the trajectory of hip-hop, from the underground to international markets and brands.

Copyright 2021 NPR. To see more, visit https://www.npr.org.

To make informed decisions, the public must receive unbiased truth.

As Southwestern Pennsylvania’s only independent public radio news and information station, we give voice to provocative ideas that foster a vibrant, informed, diverse and caring community.

WESA is primarily funded by listener contributions. Your financial support comes with no strings attached. It is free from commercial or political influence…that’s what makes WESA a free vital community resource. Your support funds important local journalism by WESA and NPR national reporters.

You give what you can, and you get news you can trust.
Please give now to continue providing fact-based journalism — a monthly gift of just $5 or $10 makes a big difference.