Carvana's Vending Machine Is A Fun Way To Get A Car, But Probably Won't Change The Industry
Buying a car can be a stressful process that requires time, research and money. Online car retailer Carvana aims to make that process a little easier, likening itself to the Amazon of used cars.
But now, the company is also trying to make the process a little more fun. Southwestern Pennsylvania is the latest of 16 markets to get one of Carvana's car "vending machines."
The facility just off I-79 in Bridgeville, about half an hour south of Pittsburgh, isn't exactly a vending machine; it’s more of a tall building used to store cars. It’s equipped with a lift that can grab each car off a platform and lower it down to a car bay, where the new owner can jump in and drive it home.
“It's a beautiful glass structure that's very well lit, that it almost looks like there's little treats inside, but the treats are actually, you know, real cars,” says Carvana co-founder Ryan Keeton.
The cars in the car vending machine are ones that have already been purchased on Carvana’s website. Instead of waiting for the car to be delivered to their home, a buyer can elect to pick it up at the vending machine.
Once the new car owner checks in on the kiosk, they’re given an oversized coin to drop in a slot, kind of like an oversized arcade game.
After that, the lift starts moving and finds the car.
“It already knows your car is up on the eighth floor, it automatically goes up and grabs it, brings it all the way down and then you kind of see it kind of land and then it gets brought into one of our bays,” says Keeton.
It’s a fun gimmick and a successful marketing tactic, said Automotive News reporter David Muller, but the vending machine itself won’t change the used car industry itself.
“Cars are a huge purchase,” Muller says. “It's one thing to buy a book over the Internet, it’s another thing to buy a $30,000 truck or a car or something.”
But, he said, the company's online-only approach to selling cars and flexible return policy is already making an impact on the industry.
“They are forcing dealers to be innovative in different ways,” Muller said. “Dealers are being forced to think about e-commerce. They haven’t been as forced before.”